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In today’s digital world, Pay-Per-Click (PPC) advertising is a crucial tool for driving targeted traffic, increasing conversions, and maximizing ROI. At Savvy Marketing Studio, we offer comprehensive PPC Management Services designed to help businesses excel.
India’s digital advertising industry is booming, projected to reach INR 50,000 crore by 2025, with PPC expected to hit INR 6,500 crore by 2024. With over 700 million internet users and mobile devices accounting for over 70% of internet traffic, the opportunities are immense.
Our services include market research, keyword analysis, budget allocation, account setup, ad creation, landing page optimization, bid management, performance tracking, ongoing management, remarketing, advanced techniques, and regular strategy reviews. Leveraging platforms like Google, Facebook, Instagram, and YouTube, we ensure your campaigns are effective and efficient.
Partner with us at Savvy Marketing Studio to unlock the full potential of your PPC advertising and achieve your business goals. Contact us today to drive targeted traffic, increase conversions, and maximize your ROI with expertly managed PPC campaigns.
Our Pay-Per-Click(PPC) Services
01. Campaign Strategy & Planning
- Market Research
- Keyword Research
- Competitor Analysis
- Budget Allocation
02. Account Setup & Structure
- Account Setup
- Campaign Structure
03. Ad Creation & Optimization
- Ad Copywriting
- Ad Extensions
- A/B Testing
- Creative Development
04. Landing Page Optimization
- Landing Page Design
- A/B Testing
- User Experience (UX) Optimization
05. Bid Management & Optimization
- Bid Strategies
- Bid Adjustments
06. Performance Tracking & Reporting
- Conversion Tracking
- Analytics
- Regular Reporting
07. Ongoing Management
- Performance Monitoring
- Keyword Management
- Negative Keywords
- Quality Score Improvement
09. Advanced Techniques
- Dynamic Search Ads
- Shopping Ads
- Video Ads
Savvy Marketing Studio’s PPC Success Strategy!
Our PPC management services use a strategic approach to enhance your ad performance and drive results. Here’s a quick overview of our comprehensive PPC process:
STEP 1: Initial Consultation and Goal Setting
We discuss business goals, target audience, and current PPC status in a client meeting, then set clear, measurable PPC goals such as increasing website traffic, generating leads, or boosting sales.
STEP 2: Market and Competitor Analysis
We dive into industry research to understand the market landscape and target behavior, then conduct competitor analysis to pinpoint strengths, weaknesses, and opportunities in their PPC strategies.
STEP 3: Keyword Research
We research and select relevant keywords used by potential customers, then analyze their performance to evaluate competitiveness and potential ROI.
STEP 4: Campaign Strategy Development
We develop the campaign structure, including ad groups and keywords, craft compelling ad copy, and optimize landing pages to maximize relevance and conversion rates. We establish your PPC budget and allocate it effectively across campaigns while crafting a bidding strategy to optimize ROI within your budget.
STEP 5: Campaign Setup
We set up and optimize your PPC account on platforms like Google Ads or Bing Ads, create and upload diverse ads, and implement tracking codes to measure conversions and key metrics.
STEP 6: Campaign Setup
We set up and optimize your PPC account on platforms like Google Ads or Bing Ads, create and upload diverse ads, and implement tracking codes to measure conversions and key metrics.
STEP 7: Launch and Monitor Campaigns
We launch your PPC campaigns to start driving traffic and closely monitor them to ensure smooth operation and alignment with initial performance goals.
STEP 8: Optimization and Management
We analyze campaign performance regularly to spot improvement areas, adjust bids and budgets based on insights, conduct A/B testing for optimal ad copy and landing pages, and refine keyword targeting by excluding non-performing terms.
STEP 9: Reporting and Analysis
We provide detailed reports on PPC performance, including metrics like CTR, CPC, conversion rate, and ROI. We also offer insights and recommendations based on data to continuously enhance campaign results. Continuously refine and optimize campaigns using performance data and industry trends. Stay updated with the latest PPC trends and best practices to keep your campaigns effective.
STEP 10: Review and Feedback
Collect client feedback to ensure satisfaction and address any concerns. Periodically review and adjust the PPC strategy to align with changing business goals and market conditions.