Anukul Dental Clinic, a trusted name in dental care, aimed to enhance its patient outreach and increase awareness of its specialised services. Despite a strong reputation for quality care, the clinic sought to expand its presence and connect with a broader audience. To achieve this, they focused on local SEO strategies to boost visibility within the community and attract more local patients.

Objective

• Enhance local search visibility and patient engagement.
• Increase clinic awareness within the community.
• Achieve a top 3 position in Google Maps ranking.
• Attract and convert more local patients through targeted SEO strategies.

Challenge

The client faced several challenges in their Local SEO journey:

• Competing in a saturated local market with numerous established dental practices.
• Increasing visibility and ranking within the top 3 positions on Google Maps.
• Effectively communicating the clinic’s specialised services and quality care to a broader audience.

What We Did?

We partnered with Anukul Dental Clinic to craft a targeted local SEO strategy, which included:

• Keyword Optimization: Identified and optimised local keywords to improve the clinic’s ranking on Google Maps and search results.
• Google My Business Enhancement: Revamped the clinic’s Google My Business profile with accurate information, engaging content, and regular updates to boost visibility.
• Local Content Creation: Developed and published locally relevant content to connect with the community and enhance the clinic’s online presence.
• Review Management: Implemented a system to encourage positive patient reviews, strengthening the clinic’s reputation and improving search rankings.
• Performance Monitoring and Adjustment: Continuously tracked the effectiveness of SEO strategies, making real-time adjustments to maintain top rankings and drive patient engagement.

Results

Anukul Dental Clinic achieved impressive results in local visibility and patient acquisition:

• Secured a top 3 position on Google Maps, driving a substantial increase in local search visibility.
• Patient inquiries grew by 35%, leading to higher appointment bookings.
• Achieved a 50% increase in organic website traffic from local searches.
• Garnered over 100 positive Google reviews, significantly boosting the clinic’s online reputation and trustworthiness.